I am a multidisciplinary creative, campaign strategist and communications practitioner working at the intersection of storytelling, advocacy and digital engagement. I take projects from concept to completion — combining research, creativity and strategy to produce work that is both impactful and accessible.
Types of work I undertake on a freelance or contractual basis
Campaigns Strategy
- Develop and lead digital advocacy and communications campaigns
- Plan and manage short- and long-term campaign strategies
- Create content calendars aligned to key moments and goals
- Translate complex research into public-facing campaigns
- Monitor performance and refine strategy using analytics
Social Media
- Manage social media accounts across Instagram, TikTok, X, LinkedIn, Threads, Bluesky and Facebook
- Create and publish content including posts, reels and threads
- Plan and schedule content using Buffer, Loomly, Sprout Social
- Engage audiences through comments, DMs and community building
- Track growth, engagement and campaign performance
Content Creation and Storytelling
- Write and edit long- and short-form content (articles, blogs, scripts)
- Produce investigative and narrative-driven content
- Podcast creation from start to finish
- Create multimedia storytelling outputs across platforms
- Develop brand voice and storytelling direction
- Craft newsletters and email campaigns (MailChimp)
- Script-writing and review
- Documentary production
- Frame.io
- Use of content creation platforms, such as Canva, Adobe Creative Suite, Descript and Gutenburg
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